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5 Key Trends in Digital Marketing for 2018

Published on : May 24, 2018        Author : Nisha Wadelkar
Tech Trends 2018 & Beyond

Digital marketing has considerably changed over the past few years and is always evolving. Marketing trends change every year and that's how we grow, evolve and prosper.

Listed down are 5 digital marketing trends you need to know about.

Let’s dive in!

1) The Influence of Video Marketing

Nothing on social media is as eye-catching as good video content. The social video engagement statistics for all top social media platforms like Facebook, Twitter, YouTube, Instagram or Snapchat, have already proved why a video is worth your attention.

  • 96% of consumers ages 18-34 watch a social video a few times a week and 75% of millennials watch a video at least daily
  • YouTube viewers watch a billion hours of video each day
  • Facebook generates 8 billion video views on average per day
  • 82% of Twitter’s audience view video content on the platform

This shows us how important video marketing has become on every platform and channel and why marketing strategy should be focused on video marketing.

Video marketing is no longer just a part of your marketing plan. It should play a central role in your campaign efforts and outreach marketing.

Video Marketing can be planned based on a variety of videos like 360-degree videos, live streams etc. Many marketers have invested in paid video mobile ads in the last few months. Leveraging video-based advertising across popular channels will help grab the attention of target audience.

2) The Power of Social Media Influencers

Social Media Influencer marketing is one of the popular strategies being used by many marketers to quickly build the brand and create brand awareness among target audience. Marketers reach out to top brand influencers to promote content in front of fresh eyeballs and generate new leads for the business.

94% of marketers who use influencer marketing find it an effective practice, and influencer marketing can generate up to 11x the ROI of traditional advertising.

It is already a trendsetter as study shows that majority of people make their purchases based on social media referrals.

3) The Rise of Chatbots

Chatbots have been around for years, but they have seen bigtime AI improvements recently. Many brands use Chatbots for customer support but now they have started improving their Chatbot marketing strategy.

47% of consumers are open to buying items through a Chatbot.

Customer interactions will be managed by the Chatbots in future. Many brands are already utilizing simple ordering processes through Chatbots. So every brand should now seriously need to start thinking about social media bots. People prefer instant responses and Chatbots can give real-time information. A Chatbot is a good example of marketing automation, which will continue to grow in future.

4) The Art of Storytelling

Storytelling has always been effective in successful marketing. Stories help us to build the awareness and create a connection with the audience. It is an art of giving shape and meaning to a piece of information that is boring and dull. Looking at its popularity, social media stories play a key part in social media strategy

There are countless ways of telling stories on social media, and marketers can experiment with creative ways to tell their brand story. We have stories everywhere – right from the business history, life story of the founders, and the stories of the target audience. All you need to do is process and translate it into relatable, easily consumable content.

The style of storytelling may vary as per different customer segments and platforms. But it will always be the heart of great marketing.

5) Importance of Personalization in Content Marketing

Content marketing remains as the center of all marketing activities and it is the only trend which will never get old. Content personalization is a strategy that offers best customer experience based on the interest, preference, and behavior of the target audience.

80% found that delivering personalized content was more effective than delivering “impersonalized” content to visitors, prospects, and customers.

It is proven to be more effective than general marketing in terms of CTR, conversions etc. Personalization is basically a data-driven approach to content marketing. Analyzing the website traffic and creating segmented content, based on the different groups, could provide the best user experience to website visitors.

All these trends will shape the landscape of digital and social marketing in this year. To keep your brand ahead of the curve, it is important to realize the need to upgrade your marketing strategy with the help of these trends.