Real results. Lasting impact.

Success Stories: Transforming Businesses

Success Stories

Success Stories for India market entry and expansion

Expanding into India presents immense opportunities but also unique challenges. From market assessment to strategic partnerships, SRKay Consulting has helped global companies successfully navigate the complexities of the Indian market. Explore how our expertise has enabled businesses across industries—consumer products, electronics, automotive, industrial machinery, e-mobility, and cosmetics—to establish a strong foothold, optimize operations, and drive sustainable growth in India.

USA CONSUMER PRODUCTS COMPANY WANTS TO KNOW THE INDIA MARKET

USA CONSUMER PRODUCTS COMPANY

Know More About Us

Introduction

A leading American Company in consumer products with two business segments of diversified portfolio of well recognized brands. The company is well present globally and markets their products in well over 100 countries throughout the world.
The objective of the client was to understand the India Market to make informed decision with regards to their strategy of Global Expansion.

SRKAY CONSULTING’S ROLE

Project’s requirements were to study multiple POI’s and their opportunity assessment with go-or no-go market strategies.
The project not only required us with in-depth market assessment but also to understand the voice of customers to identify need gaps across the POI’s. We also included offline vs. online sales strategies study.

Conclusion

The study assisted client with go-or no-go outcome for POI’s since few products were not right fit for the India Market so that the client can focus on the products which were the right fit with market potential to move forward in the India Market.

Introduction

A giant name globally in the consumer electronics industry with presence in almost every country.
The objective of the client was to find out what is going wrong with their current strategies as their progress is not what they intended to achieve in the market.

SRKAY CONSULTING’S ROLE

We advised the client to do the due diligence study with root cause analysis since the company is already doing business in India with an importer/distributor partner in India.
Current sales and marketing strategies were covered by benchmarking the competition.
Voice of customers were considered while doing the opportunity assessment.

Conclusion

We advised the client to move from their existing partner as he was not the right fit to promote and market the brand locally and assisted the client with a new partner in place. The move helped the client to gain more market share and brand awareness within a year.
In the next step we helped them with their own sales team.

EUROPEAN CONSUMER ELECTRONICS COMPANY RE-EVALUATE THEIR MARKET STRATEGY

EUROPEAN CONSUMER ELECTRONICS COMPANY

Know More About Us

EUROPEAN CONSTRUCTION MACHINERY MANUFACTURE WANTS TO MANUFACTURE IN INDIA

EUROPEAN CONSTRUCTION MACHINERY MANUFACTURE

Know More About Us

Introduction

One of the global leaders in equipment and tools for the light construction industry.
The company is already present in India with multiple sales offices and serves the construction industry.
The objective of the study was set up manufacturing facility in India.

SRKAY CONSULTING’S ROLE

The company had appointed a real state agent and decided to buy the property.
Needed the support with the selection of the city and wanted us to take care of the aspects that do not strictly fall under the real estate agent.
Advice and guidance through all steps of the process in case they obtain land directly from the MIDC rather than buying from a landlord (freehold).
Complete project management.

Conclusion

We took over the project with their requirements to set up Greenfield Manufacturing facility with complete project management. We completed the project within the defined timeline.

Introduction

The company leads the way in E-Mobility solutions worldwide with a broad equipment portfolio.
The objective of the project was to develop business in India Market.

SRKAY CONSULTING’S ROLE

Recruitment of employees with our offshoring sales service support and financial services support.

Conclusion

The company saw the business potential activity and ended up setting up their own sales subsidiary to move forward in the Indian Market.

EUROPEAN COMPANY IN E-MOBILITY SOLUTION WANTS TO DEVELOP BUSINESS IN INDIA

EUROPEAN COMPANY IN E-MOBILITY SOLUTION

Know More About Us

AMERICAN COMPANY IN AUTOMOTIVE INDUSTRY WANTS TO PARTNER WITH AN INDIAN INVESTER

AMERICAN COMPANY IN AUTOMOTIVE INDUSTRY

Know More About Us

Introduction

The company is well present globally with multiple manufacturing locations globally.
The objective of the project was to identify a partner with an equity interest in manufacturing locally with minority stake.

SRKAY CONSULTING’S ROLE

The project was to identify and pitch equity partnership for minority stake.
We prepared the teaser document for initial contact.
Once we received interest from the potential parties we went on and pitched our proposal to the interested parties.
We received the interest to move forward with meeting of the interested parties with the client for face-to-face meetings.

Conclusion

We were able to identify and select the right partner for our client after extensive negotiation process.

Introduction

The company engineers and manufactures custom and standard machinery for the global market.
The objective of the project is to identify and select the right importer/distributor partner in India.

SRKAY CONSULTING’S ROLE

The project requires complete due diligence process and interest check from the list of potential partners pan India.
Shortlisted and profiled potential importer/distributor partners with a check list to move forward with into the next phase of meeting in person.
Assisting the client with local support to meet in person with the potential partner, helping in smooth transition of contract negotiation process and partnership with hand holding approach.

Conclusion

The client successfully partnered with an Indian partner to develop business in India.

AMERICAN COMPANY IN INDUSTRIAL MACHINERY WANTS TO PARTNER WITH AN INDIAN COMPANY

AMERICAN COMPANY IN INDUSTRIAL MACHINERY

Know More About Us

KOREAN COMPANY WANTS TO UNDERSTAND THE INDIAN MARKET FOR COSMETICS

KOREAN COMPANY

Know More About Us

Introduction

The Korean Company has some leading brands globally in the Cosmetic Industry and is well recognized for their anti-ageing solutions.
The objective was to understand the market with Go-To-Market Strategy.

SRKAY CONSULTING’S ROLE

We started the project with regulatory analysis since some of the products were coming under different regulatory bodies. We did the study with an in-depth analysis of supply side and demand side.
We also included the voice of customers to have firsthand feedback on the products and to understand the need gap.
Once our research was done, we were able to define a clear Go-To-Market Strategy for our client.

Conclusion

With clearly defined Go-To-Market Strategy, Client was able to implement plan on ground and start with the business development process.

Are you ready to expand into Southeast Asia?

Now is the time to build your presence in one of the world’s fastest-growing digital economies.

We co-create with our customers at the center, combining deep domain expertise with innovative technology and talent solutions to accelerate growth. Our passion for excellence drives us to transform businesses, unlocking new opportunities and delivering lasting impact.