Head of Marketing

Job Overview

A dynamic and strategic marketing leader to build and lead SRKay's marketing function — driving brand visibility, thought leadership, lead generation, and business growth across Consulting, GCC, Technology, AI, and Digital Transformation domains. This is a function-building role with the opportunity to shape the marketing practice from the ground up and lead a growing team.

Key Responsibilities

• Develop and execute comprehensive marketing strategies aligned with business objectives and growth plans.
• Build and strengthen SRKay's brand positioning across Consulting, GCC, Technology, AI, and Digital Transformation.
• Lead corporate branding initiatives to ensure consistent brand image and communication across all channels.
• Drive content marketing, thought leadership, and executive branding programmes through articles, reports, case studies, webinars, and social media.
• Oversee website, digital marketing, SEO, social media platforms, email marketing, and campaign performance.
• Generate and execute integrated marketing campaigns to support lead generation, business development, and client engagement.
• Conduct market research, competitor analysis, and industry trend monitoring to identify growth opportunities.
• Collaborate with Sales, HR, Leadership, and Delivery teams to support business objectives and employer branding.
• Manage relationships with agencies, media partners, vendors, and industry associations.
• Develop marketing budgets, track KPIs, and present performance reports and recommendations to leadership.
• Build, mentor, and lead the marketing team while fostering a culture of creativity, accountability, and innovation.

Requirements & Skills

• 10–15 years of experience in Marketing, Branding, Communications, or Digital Marketing — preferably in Consulting, Technology, IT Services, GCC, or Professional Services.
• Proven experience developing and executing successful B2B marketing and brand-building strategies.
• Experience in corporate branding, thought leadership, and executive positioning initiatives.
• MBA in Marketing, Business Administration, Communications, or a related field preferred.
• Strong understanding of digital marketing, content marketing, social media, SEO, lead generation, and marketing analytics.
• Hands-on experience with marketing technologies, CRM platforms, and campaign management tools.
• Strong analytical skills with the ability to translate insights into actionable marketing strategies.
• Exceptional communication, storytelling, and stakeholder management skills.
• Outstanding leadership, team management, and project management capabilities.
• Ability to work cross-functionally and manage multiple stakeholders in a fast-paced environment.
• Experience marketing consulting, GCC, technology, digital transformation, AI, cloud, or cybersecurity offerings.
• Strong LinkedIn thought leadership and B2B brand-building experience.
• Demonstrated ability to build marketing functions and drive measurable business impact.